Access Bank’s Lagos City Marathon, is a 42.195 kilometers race that brings local and international athletes together to experience the hospitality, nerve racking hustle, entertainment, arts, and sport side of a burgeoning city. The brief was to create awareness, and encourage participation among digital natives.
Strategy
Partnering with Vivanaija.com Fisi developed a social media strategy, and leverage content marketing with a well defined plan and posting schedule, to implement the campaign. Facebook, Twitter, Instagram, and YouTube channels were used to execute the plan.
Creative & flawless execution with a sense of urgency & focus on results is how I’d describe the Fisi team.
Results
Access Bank Lagos City Marathon achieved a level of exposure and participation unmatched at any previous event. The flow of traffic from social media lead to a huge jump in web traffic, resulting in net new business opportunities.
